At Apatchy London, we are committed to protecting the privacy and security of our customers and site visitors.
Apatchy Limited is the data controller of your personal data and is responsible for the collection, use, disclosure, retention and protection of your personal information in accordance with the General Data Protection Regulation.
You are responsible for protecting your password and username and must not share it with or disclose it to anyone.
Collection and Cookies
We collect, process and retain personal information from you and any devices you may use when you navigate to an Apatchy London web or mobile view, by transacting, by registering an account and otherwise interacting with us.
We may also collect personal information from you if you physically enter one of our pop up stores, attend an event, enter a giveaway or subscribe to our database. This will only be with your permission.
We capture customer data, purchase data and browsing behaviour. This is so we can optimise and personalise your experience with Apatchy London.
We collect your personal data when you place an order, call our customer service team, sign up for our marketing communications, browse our website or use the other services offered by our website. The data we collect includes the following:
(a) information about your computer and about your visits to and use of this website including your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views, website navigation etc.
(b) information relating to any transactions carried out between you and us on or in relation to this website, including information relating to any purchases you make of our goods or services.
(c) information that you provide to us for the purpose of registering with us.
(d) information that you provide to us for the purpose of subscribing to our website services, email notifications and/or newsletters (including photos sent to us showing you and Apatchy product).
(e) any other information that you choose to send to us.
We may allow you to share information with social media sites, or use social media sites to create your account or to connect your account with the respective social media sites. Those social media sites may give us automatic access to certain personal information retained by them about you (e.g., content viewed by you, content liked by you and information about the advertisements you have been shown or may have clicked on). Where this information is received by us, we will use this information to further personalise your experience with Apatchy London.
To make full use of the online shopping and personalised features on Apatchy London, your computer, tablet or mobile phone will need to accept cookies, as we can only provide you with certain personalised features of this website by using them.
Where we have relationships with carefully selected third parties who may also set cookies during your visit to be used for re-marketing purposes. This type of advertising is designed to provide you with a selection of products based on what you’re viewing on Apatchy London, which are presented to you by our business partners when you visit other selected websites. The adverts may highlight products you’ve viewed, alternative styles and colours, as well as products from other categories deemed relevant to your browsing history. The technology behind these adverts is based on cookies.
If you ‘share’ Apatchy London content with friends through social networks – such as Facebook and Twitter – you may be sent cookies from these websites. Apatchy London doesn’t control the settings of these cookies and is not responsible for how these cookies work.
If you would prefer to restrict, block or delete cookies from Apatchy London, or any other website, you can use your browser to do this. Each browser is different, so check the Help menu of your particular browser to learn how to change your cookie preferences.
We use the personal information we collect to: provide and improve our services, provide you with a personalised experience on our sites, contact you about your account, provide you customer service, provide you with personalised advertising and marketing, and detect, prevent, mitigate and investigate fraudulent or illegal activities.
We process personal data for purchases, payments, customer support and fulfilment to enable us to perform our contract with you; where your contact details and transactional information are processed.
This processing constitutes profiling under the GDPR and we process your personal data in this way as it is in our legitimate interest to offer you a personalised experience on our sites and to provide you with personalised advertising and marketing.
We retain your personal information as long as it is necessary and relevant for our operations. In addition, we may retain personal information from closed accounts to comply with legal requirements, prevent fraud and resolve disputes. Where a legal requirement obliges the retention of personal data for a specific minimum period, we will retain data for at least that period. When we determine the maximum retention duration of any personal data we hold we do so with regard to our legitimate interests to retain data, our obligation under GDPR to minimise data we hold with what we do hold as personal data being kept proportionate; the nature, and sensitivity of the personal data and the potential risk of harm from unauthorised use or disclosure of your personal data.
We use and retain your personal information to provide, improve and personalise our service to:
(a) administer the website.
(b) improve your browsing experience by personalising the website.
(c) enable your use of the services available on the website.
(d) send to you goods purchased via the website, and supply to you services purchased via the website.
(e) send statements and invoices to you, and collect payments from you.
(f) send you general (non-marketing) commercial communications.
(g) send you email notifications which you have specifically requested.
(h) send to you [our newsletter and other] marketing communications relating to our business [or the businesses of carefully-selected third parties] which we think may be of interest to you by post or, where you have specifically agreed to this, by email or similar technology (you can inform us at any time if you no longer require marketing communications).
(i) provide third parties with statistical information about our users.
(j) deal with enquiries and complaints made by or about you relating to the website.
Where we have the right to do so, we shall use and retain your personal information to personalise communications, to contact you, either via email, telephone, social media or postal mail in order to inform you of account activity, delivery fulfilment and marketing related activity.
We’ll hold on to your information for as long as you have your account, or as long as is needed to be able to provide the services to you, or (in the case of any contact you may have with our customer service team) for as long as is necessary to provide support-related reporting and trend analysis only
If reasonably necessary or required to meet legal or regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our terms and conditions, we may also keep hold of some of your information as required, even after you have closed your account or it is no longer needed to provide the services to you.
Third Party Marketing
As an essential part of being able to provide our services to you, as set out in this statement, we will share your personal information when relevant with third parties. If you would like to know more about the third parties we share your information with please contact us.
Please note that Epsilon Abacus may transfer data outside the EEA. The transfer will take place in the presence of appropriate safeguards, including standard data protection clauses adopted by the EU Commission. If you would like more information, please call us on 01279 718133 or email us at email@example.com.
If you do not wish us to share this information please tick the appropriate box when ordering or to update this preference at any time email us at firstname.lastname@example.org.
The General Data Protection Regulation provides for rights of access, modification and deletion of your personal information.
Disclosure and Security
We may disclose your personal information to legal entities within the Apatchy London of undertakings, and to third authorised third parties.
We protect your information using measures that reduce the risks of loss, misuse, unauthorised access, disclosure and alteration. We minimise the amount of personal information we disclose to what is directly relevant and necessary to accomplish the specified purpose.
In so doing we may disclose your personal information to authorised third party service providers who help us to provide our services such as:
(a) Payment providers to facilitate purchases.
(b) Fulfilment providers to facilitate order management, packaging and delivery.
(c) Marketing and advertising providers in order to personalise your experience.
Where legally compelling grounds exist, we may also disclose your personal information to governmental and law enforcement agencies, and otherwise in the defence of legal claims. This includes:
(a) to the extent that we are required to do so by law.
(b) in connection with any legal proceedings or prospective legal proceedings.
(c) in order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk).
(d) to the purchaser (or prospective purchaser) of any business or asset which we are (or are contemplating) selling.
(e) to any person who we reasonably believe may apply to a court or other competent authority for disclosure of that personal information where, in our reasonable opinion, such court or authority would be reasonably likely to order disclosure of that personal information.
We protect your information using measures that reduce the risks of loss, misuse, unauthorised access, disclosure and alteration. We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
What is a cookie?
The cookies used on apatchylondon.com
We use different cookies at various stages of your use of our website.
Cookies are used to track your use of apatchylondon.com and provide us with various statistics. These statistics will not identify individuals, just general browsing patterns. For example, determining which parts of the website are most popular and providing content accordingly. We use tracking cookies from web analytics services provided by Google and Yahoo. These cookies collect information including, but is not limited to, number of visits, duration of browsing, referring sites, pages viewed, path taken through apatchylondon.com. All information these cookies collect is aggregated and is therefore anonymous.
These are used to recognise repeat visitors to apatchylondon.com and customise the visitor experience. When you initially enter apatchylondon.com we may place an anonymous cookie on your browser to enable us to recognise you the next time you visit the website. We may also place a further cookie on your browser when you purchase products, this will enable us to remember you next time you come to sign in, eliminating the need for you to re-enter your login details and customising your future uses of the website.
Search Marketing and Advertising Cookies
We may also place cookies on your browser to provide you with behavioural advertising when browsing the Internet or when using search engines. Opting out of these cookies does not mean that you will no longer see Apatchy advertising when browsing the Internet, it simply means the advertising you see will not be customised for you.
How to manage or disable cookies
Here’s a list of the main cookies we use and what we use them for: