Article: SS25 Colour Edit: 3 Ways to Style This Season's Palette.
SS25 Colour Edit: 3 Ways to Style This Season's Palette.
The SS25 runways delivered a fresh wave of optimism, with soft pastels, grounded neutrals, and playful prints all making their mark.
At Apatchy London, we believe the right bag doesn’t just complete your look - it defines it. This season is all about considered colour choices that feel effortless yet elevated, blending trend-led hues with timeless appeal. Whether you’re dressing for sunlit weekends or late-summer soirées, these are the palettes - and the pieces - that will carry you through in style.
Butter Yellow - Golden Hour Glow.
Softer than lemon, warmer than cream, butter yellow radiates the quiet warmth of the golden hour - that fleeting moment when sunlight turns everything to silk. It’s a colour that feels uplifting yet undeniably refined.
How to wear it: Treat butter yellow as your new soft gold. Pair with crisp white linen trousers for a clean, resort-ready look, or layer with refined neutrals like stone and warm sand for an elevated, contemporary palette. For evening, let it play against deep espresso or rich navy for a sophisticated contrast that still feels fluid and summer-appropriate.
The Apatchy pairing: The Maisie Maxi Bag in Chocolate Brown anchors butter yellow’s softness with a rich, grounded contrast. Its deep tone adds structure and sophistication, ensuring the palette feels deliberate and luxuriously balanced.
Powder Blue - This season's Contemporary Calm.
This season’s powder blue has evolved from sweet to striking. Cool, refined, and almost ethereal, it channels the stillness of an early morning skyline - a tranquil backdrop for the bold moments in your look.
How to wear it: Treat powder blue as a modern neutral. It works beautifully with optic white shirting, tailored dove grey separates, or layered with deeper navy for a monochrome gradient. For evening, contrast it with midnight or charcoal tones for a sophisticated edge that still feels elegant and seasonally light
The Apatchy pairing: The Maisie Bag in White/Silver enhances powder blue’s freshness, introducing a sleek, luminous quality that catches the light. The combination feels crisp and contemporary - perfect for summer’s clean-lined minimalism.
Brown with Polka Dots - Espresso Play
This season’s polka dots move beyond retro nostalgia, embracing refined charm in rich espresso browns. Playful yet sophisticated, they bring subtle movement and texture to any ensemble.
How to wear it: Showcase the brown polka dot pattern with a flowing silk blouse tucked into soft stone or warm sand tailored trousers for daytime elegance, or let a bias-cut polka dot skirt take centre stage paired with a crisp ivory top for effortless weekend chic. Finish with understated gold accents to elevate the look while keeping the print as the focal point.
The Apatchy pairing: The Munro Bag in Stone offers a soft, neutral counterpoint to the espresso tones, balancing the pattern with quiet sophistication. Its generous silhouette adds presence and poise without overwhelming the playful print.
